# 1.2 Market issues
Today, most companies in the cryptocurrency market are managed by a small circle of individuals who make decisions solely in their own interests. Users become nothing more than a statistical mass whose opinions and wishes are ignored. But it is the users who drive the project forward with their actions and participation!
#### Crisis of confidence.
Referral systems as a business model have proven to be exceptionally effective in building global communities and motivating personal product promotion. However, fundamental issues cause great distrust among the community: lack of transparency, centralized control, and systemic mistrust. Participants are forced to rely on the integrity of the central company in matters of calculating remuneration and payments, which often leads to unfairness, manipulation, and disappointment.
#### Fictitious data.
Often, statistics and data on a company's financial transactions are falsified, with the number of active users of the system, the company's turnover, etc. being greatly exaggerated.
#### The crisis of development and empty promises.
Most companies promoting marketing products limit themselves to primitive schemes and one or several products. This can create an illusion of upcoming changes, promises of new, useful products, or distract users' attention with completely meaningless and useless features (by-products) that have no value for the existing community.
#### Enrichment at the expense of users and exit scam.
Centralized management boils down to enriching a narrow circle of managers and associates through disproportionate payments charged to users, hidden commissions, and bans on certain actions. The value of tokens for such projects is rapidly declining, and managers either disappear with the funds or shut down the project (or let it run its course). As a result, users lose their funds and trust in crypto projects and the industry as a whole.
Despite all of the above problems, blockchain technology and decentralized networks have offered the world a new foundation for building economic systems — a foundation based on cryptographic proof rather than trust in intermediaries. Decentralized finance (DeFi), non-fungible tokens (NFTs), and decentralized autonomous organizations (DAOs) have already demonstrated how transparent, fair, and open protocols can be created and managed by the users themselves.
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